The elegant way to show high resolution, zoomed images

The original and still the best Magic Zoom has been the professional choice for 8 years

Show plenty of product images Effortlessly swap between many images, giving variety to your viewers

Future-proof your site with regular updates Always look fabulous – you'll have access to new versions, regularly released


Chrome, Safari, Firefox, MS Edge, IE, Opera     Tablet, phone, smartphone, desktop, laptop, Windows, OS X, Android, iOS




Compare zooms

Magic Zoom

Zoom on hover

Move your mouse over the image to enjoy
every detail of the bike.

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More examples
Magic Zoom Plus

Zoom on hover Expand on click

Roll over the bike to see it in stinning detail or
click to open it in the expanded view.

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Discover more features

Responsive

Magic Zoom is responsive out of the box. Essential for multi-device adaptation.

Bandwidth allocation

Control how Magic Zoom initializes & loads images. Choose to activate on page load or on request.

SEO friendly

Magic Zoom supports SEO Friendly URLs. Vital for website high ranking in search engines.

jQuery compatibility

Magic Zoom requires no jQuery, 3rd party library or framework. Magic Zoom is completely compatible.

Custom themes support

If Magic Zoom doesn't work immediately on your site, email us and we'll add support for your theme (free of charge).

One-off payment

Pay once and the Magic Zoom license is yours forever.

Refined for every browser

Chrome, Safari, Firefox, IE, Opera

Optimized for every device

Tablet, phone, smartphone, desktop, laptop, Windows, Android, iOS

Pricing and licensing

1 site license £29 Buy now
5 sites license £95 Buy now
10 sites license £175 Buy now
Unlimited license £399 Buy now
Bundled license £899 Buy now
Non-commercial license Free Request
Installation service (optional) £29 Buy now
What's included?
  • Unrestricted use forever on 1/5/10/Unlimited sites.
  • Use any of our 45 extensions for super-easy installation.
  • 30 minutes of free technical support.
  • 1 year of free upgrades.
  • 30% discount for Magic Scroll.
  • A little bit of Magic :)
Guarantee
30-day money back guarantee if you are not 100% satisfied. Learn more
Free Support
30 minutes free technical support for all customers. You can buy extra support if you need. Got a question? Get support!
Instant download
Download your product immediately after payment. Pay by credit card, PayPal or bank transfer.
Free updates
Enjoy 12 months of free updates. After that, new versions are available at 75% discount.
Changelog

  • v5.0
    September 3, 2015

    Still the best image zoom on hover, since 2006. This new version is our quest for the purest, most beautifully refined experience achievable. Featuring:

    • Zoom with magnifying glass.
    • Swipe gestures.
    • Variable zoom level with mouse wheel.
    • Preview mode for instant enlargements.
    • Retina image support.
    • Automatic or manual start.
    • Separate settings for mobile devices.
    • Better responsiveness.
    • Enhanced user experience with many, many refinements.
    • Fully customisable styling with CSS.
    • Additional API & JavaScript Callbacks created.
    • Improved overall performance.
    • No jQuery required.
    • Built with love and magic.
  • v4.5.30
    January 19, 2015
    • Resolve issue in Firefox 35 when the large image may be cut off or blurred.
  • v4.5.29
    August 25, 2014
    • Fix for error in IE7.
  • v4.5.28
    August 4, 2014
    • Fix issue with the incorrect image size if image is hidden during initialization.
  • v4.5.27
    July 31, 2014
    • Fix issue with visibility in IE8.
    • Do not prevent swipe over the image when in inactive state.
  • v4.5.26
    July 31, 2014
    • Resolve a rare blinking issue when changing images.
    • Fix pounce effect.
  • v4.5.25
    July 23, 2014
    • New css-class parameter that allows to set a specific CSS class on a zoom window.
  • v4.5.24
    July 14, 2014
    • Automatically switch to inner zoom and turn on the click-to-activate option on small touch screens.
    • Better compatibility with Bootstrap CSS.
  • v4.5.23
    May 9, 2014
    • Fix a rare bouncing issue when switching images.
  • v4.5.22
    April 22, 2014
    • Do not automatically scale zoom window on page resize if its initial size is set precisely in pixels.
  • v4.5.21
    April 16, 2014
    • Fix potential "jump" issue when switching images.
  • v4.5.20
    February 25, 2014
    • Resolves an issue with click-to-activate option in Google Chrome v33.
  • v4.5
    April 15, 2013
    • Responsive design - images scale up/down to fit users screen.
    • Zoomed image can now be set as a percentage or pixels.
    • Option to initialize on click of additional images.
    • API methods to show/hide zoom window: zoomIn and zoomOut.
    • Callback to track zoom readiness - onready.
    • Permit dragging on touch-screens by using click-to-activate.
  • v4.0
    October 11, 2011

    Big new features:

    • Works on iOS (iPad/iPhone) and Android.
    • Hint indicates image is zoomable.
    • Drop shadow and glow effects.
    • Initialization (download) on hover to save data transfer.
    • Zoom alignment option.
    • Show titles with inner zoom.
    • External source of a title.
    • Hide zoom on click.
    • CSS class for active selector.
    • Optional right-click show menu.
    • New API show method.
    • Automatically re-position zoom window if it goes beyond page boundaries.
    • New pounce effect to switch between multiple images.
  • v3.1
    October 26, 2009
    • Dissolve and cross-fade effect.
    • Change title position.
    • Show entire image on hover.
    • Define options once or for each different zoom.
  • v3.0
    September 2, 2009

    Massive new features:

    • Activate zoom on click.
    • Load large image on click.
    • Slow-motion zoom.
    • Fade in/out effect.
    • Reverse opacity effect.
    • Custom settings for each image.
    • Improved drag-mode (choose initial position, preserve position).
    • New API functions.
    • Settings wizard to help you customise it.
  • v2.2
    July 9, 2008
    • Improved IE support when scrolling.
  • v2.1
    May 26, 2008
    • Loading message with AJAX-style animated GIF added while large image is downloading.
    • Support for a separate title for each image zoom (when multiple images used).
  • v2.0
    February 14, 2008

    All code improved wherever possible. Easier implementation, more customisation options, fully accessible (degrades gracefully without JavaScript). We're really pleased with this new version – let us know what you think too!

  • v1.0
    May 14, 2006

    LuckyZoom is a JavaScript image zoom effect for high resolution images. Cross browser (Firefox, Internet Explorer, Opera, Safari). Lean code. HTML and XHTML compliant. Customisation effects.