The elegant way to show high resolution, zoomed images

The original and still the best Magic Zoom has been the professional choice for 8 years

Show plenty of product images Effortlessly swap between many images, giving variety to your viewers

Future-proof your site with regular updates Always look fabulous – you'll have access to new versions, regularly released

Chrome, Safari, Firefox, MS Edge, IE, Opera Tablet, phone, smartphone, desktop, laptop, Windows, Android, iOS

Compare zooms

Magic Zoom

Zoom on hover

Move your mouse over the image to enjoy
every detail of the bike.

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More examples
Magic Zoom Plus

Zoom on hover Expand on click

Roll over the bike to see it in stunning detail or
click to open it in the expanded view.

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Discover more features

Modules and integrations Use these plugins and extensions to setup Magic Zoom on your site without writing a single line of code.

Or install it on any website with these instructions.


Magic Zoom is responsive out of the box. Essential for multi-device adaptation.

Bandwidth allocation

Control how Magic Zoom initializes & loads images. Choose to activate on page load or on request.

SEO friendly

Magic Zoom supports SEO Friendly URLs. Vital for website high ranking in search engines.

jQuery compatibility

Magic Zoom requires no jQuery, 3rd party library or framework. Magic Zoom is completely compatible.

Custom themes support

If Magic Zoom doesn't work immediately on your site, email us and we'll add support for your theme (free of charge).

One-off payment

Pay once and the Magic Zoom license is yours forever.

Refined for every browser

Chrome, Safari, Firefox, IE, Opera

Optimized for every device

Tablet, phone, smartphone, desktop, laptop, Windows, Android, iOS

Pricing and licensing

1 site license£29Buy now
5 sites license£95Buy now
10 sites license£175Buy now
Unlimited license £399Buy now
Bundled license £899Buy now
Non-commercial license FreeRequest
Professional installation service (optional)£29Buy now
What's included?
  • Unrestricted use forever on 1/5/10/Unlimited sites.
  • Use any of our 45 extensions for super-easy installation.
  • 30 minutes of free technical support.
  • 1 year of free upgrades.
  • 30% discount for Magic Scroll.
  • A little bit of Magic :)
30-day money back guarantee if you are not 100% satisfied. Learn more
Free Support
30 minutes free technical support for all customers. You can buy extra support if you need. Got a question? Get support!
Instant download
Download your product immediately after payment. Pay by credit card, PayPal or bank transfer.
Free updates
Enjoy 12 months of free updates. After that, new versions are available at 75% discount.

Customer reviews

  Rating: 5.0 (2 reviews)
Magic Zoom
This is a must have for e-commerce, easy to install, and a fast & real help from Igor if needed ! Happy !


Magic Zoom
Excellent, affordable, plugin that's easy to install and works wonderfully. Would highly recommend this product.

Nonye, The Fashion Connector

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  • v5.1.11
    March 14, 2016
    • Improves touch screen support in MS Edge / IE 11(10).
    • Resolves an issue that requires two clicks for activation in Chrome on Windows 7/8/10 when lazyZoom is enabled.
    • (Plus version) Addresses an issue when page may scroll to the top when opening the expanded view.
  • v5.1.10
    February 3, 2016
    • (Plus version) Fixes an issue introduced in v5.1.9 where page freeze when opening the expanded view in fullscreen mode on iOS.
    • (Plus version) Tweaks to the buttons in the expanded view.
  • v5.1.9
    February 3, 2016
    • (Plus version) Addresses possible flickering issues in expanded view in MS Edge browser.
    • (Plus version) Fixes a potential issue with image dimensions when entering the expanded view on iPhone.
    • (Plus version) Respects the hint "always" option when displaying a hint in the expanded view on mobile.
    • (Plus version) Ability to automatically activate zoom upon entering the expanded view on mobile devices (requires explicitly set expandZoomMode to "always" in the options for mobile devices).
  • v5.1.7
    January 29, 2016
    • Refinements to the user experience in magnifier mode.
    • (Plus version) Fixes an issue with the panning the first image opened in the expanded when the expandZoomOn options is set to "always".
    • (Plus version) Fixes an issue in the expanded view when click on the edges of the zoomed image closes the expanded view instead of zooming out the image.
  • v5.1.6
    January 20, 2016
    • Fixes an issue with an incorrect text of the hint if lazyLoad option is on.
  • v5.1.5
    January 11, 2016
    • (Plus version) Fixes an issue in IE10 when the image disappeared in the expanded view after being zoomed in.
  • v5.1.4
    December 1, 2015
    • Minor improvements.
  • v5.1.3
    November 17, 2015
    • Small tweaks to CSS.
  • v5.1.2
    November 12, 2015
    • Defines icons font inline in the magiczoom.css file to speed up loading and avoid cross-origin issues or issues when "fonts" folder are missing on a server.
    • (Plus version) Improves design of the close button.
    • (Plus version) Adds .no-expand-thumbnails CSS helper class to hide thumbnails in the expanded view.
  • v5.1.1
    October 29, 2015
    • New "smoothing" parameter to turn off smooth zoom movement.
    • New predefined "mz-square" CSS class to create magnifier of square shape.
    • Improves sensitivity of the panning on touch screen.
    • On touch screen devices automatically change zoom trigger from touch to double tap when switching from side to inner zoom and vise versa.
  • v5.0.8
    October 22, 2015
    • Disable zoom mode on tablets if zoom position is set to inner and expanded view enabled.
    • Fix an issue when image disappears on click in expanded view if zoom is disabled in expanded view.
  • v5.0.7
    October 15, 2015
    • Addresses an issue with side zoom in Firefox on Android tablets.
  • v5.0.6
    October 7, 2015
    • Small fixes.
  • v5.0.5
    September 30, 2015
    • Do not activate zoom if the size of the zoom image less than 20% larger of the original image and the upscaling is disabled.
  • v5.0.4
    September 29, 2015
    • Fix issue introduced in v5.0.3 that prevents page scroll on touch-screen.
    • Adjust initial magnifier position in Chrome on touch-screen devices.
  • v5.0.3
    September 23, 2015
    • Fix issue when context menu appears on a long tap in the stock browser on Android.
    • Resolve issue with magnifying glass in the stock browser on Android 4.x.
  • v5.0.2
    September 16, 2015
    • Change loader shape to circle.
    • Tweaks to buttons CSS to prevent overwriting of their styles by 3rd party CSS.
    • Fix issue with image switching on touchscreen devices when Zoom inside FlexSlider.
    • Address issue when Zoom stops working if one of its parent element has invalid ID attribute.
  • v5.0.1
    September 8, 2015
    • Address conflicts with the Clicky script when it stops switching images and zoom activation on click.
    • Other minor fixes.
  • v5.0
    September 3, 2015

    Still the best image zoom on hover, since 2006. This new version is our quest for the purest, most beautifully refined experience achievable. Featuring:

    • Zoom with magnifying glass.
    • Swipe gestures.
    • Variable zoom level with mouse wheel.
    • Preview mode for instant enlargements.
    • Retina image support.
    • Automatic or manual start.
    • Separate settings for mobile devices.
    • Better responsiveness.
    • Enhanced user experience with many, many refinements.
    • Fully customisable styling with CSS.
    • Additional API & JavaScript Callbacks created.
    • Improved overall performance.
    • No jQuery required.
    • Built with love and magic.
  • v4.5.30
    January 19, 2015
    • Resolve issue in Firefox 35 when the large image may be cut off or blurred.
  • v4.5.29
    August 25, 2014
    • Fix for error in IE7.
  • v4.5.28
    August 4, 2014
    • Fix issue with the incorrect image size if image is hidden during initialization.
  • v4.5.27
    July 31, 2014
    • Fix issue with visibility in IE8.
    • Do not prevent swipe over the image when in inactive state.
  • v4.5.26
    July 31, 2014
    • Resolve a rare blinking issue when changing images.
    • Fix pounce effect.
  • v4.5.25
    July 23, 2014
    • New css-class parameter that allows to set a specific CSS class on a zoom window.
  • v4.5.24
    July 14, 2014
    • Automatically switch to inner zoom and turn on the click-to-activate option on small touch screens.
    • Better compatibility with Bootstrap CSS.
  • v4.5.23
    May 9, 2014
    • Fix a rare bouncing issue when switching images.
  • v4.5.22
    April 22, 2014
    • Do not automatically scale zoom window on page resize if its initial size is set precisely in pixels.
  • v4.5.21
    April 16, 2014
    • Fix potential "jump" issue when switching images.
  • v4.5.20
    February 25, 2014
    • Resolves an issue with click-to-activate option in Google Chrome v33.
  • v4.5
    April 15, 2013
    • Responsive design - images scale up/down to fit users screen.
    • Zoomed image can now be set as a percentage or pixels.
    • Option to initialize on click of additional images.
    • API methods to show/hide zoom window: zoomIn and zoomOut.
    • Callback to track zoom readiness - onready.
    • Permit dragging on touch-screens by using click-to-activate.
  • v4.0
    October 11, 2011

    Big new features:

    • Works on iOS (iPad/iPhone) and Android.
    • Hint indicates image is zoomable.
    • Drop shadow and glow effects.
    • Initialization (download) on hover to save data transfer.
    • Zoom alignment option.
    • Show titles with inner zoom.
    • External source of a title.
    • Hide zoom on click.
    • CSS class for active selector.
    • Optional right-click show menu.
    • New API show method.
    • Automatically re-position zoom window if it goes beyond page boundaries.
    • New pounce effect to switch between multiple images.
  • v3.1
    October 26, 2009
    • Dissolve and cross-fade effect.
    • Change title position.
    • Show entire image on hover.
    • Define options once or for each different zoom.
  • v3.0
    September 2, 2009

    Massive new features:

    • Activate zoom on click.
    • Load large image on click.
    • Slow-motion zoom.
    • Fade in/out effect.
    • Reverse opacity effect.
    • Custom settings for each image.
    • Improved drag-mode (choose initial position, preserve position).
    • New API functions.
    • Settings wizard to help you customise it.
  • v2.2
    July 9, 2008
    • Improved IE support when scrolling.
  • v2.1
    May 26, 2008
    • Loading message with AJAX-style animated GIF added while large image is downloading.
    • Support for a separate title for each image zoom (when multiple images used).
  • v2.0
    February 14, 2008

    All code improved wherever possible. Easier implementation, more customisation options, fully accessible (degrades gracefully without JavaScript). We're really pleased with this new version – let us know what you think too!

  • v1.0
    May 14, 2006

    LuckyZoom is a JavaScript image zoom effect for high resolution images. Cross browser (Firefox, Internet Explorer, Opera, Safari). Lean code. HTML and XHTML compliant. Customisation effects.