Magic Toolbox Customers

Speak the language of zooms

No programming required

  • Fully compatible with all websites - no jQuery or other libraries required.
  • Adjust the size and effects to look exactly how you want.

The most powerful WooCommerce image zoom available

Supported Versions

  • WooCommerce 1.x - WooCommerce 7.x (right up to the current version)
  Rating: 5.0 (8 reviews)

Works on these pages

  • Product details page
  • Category page

Relied upon by WooCommerce store owners, Magic Zoom has been the professional choice since 2006 for gorgeous on-hover image zooming effects.

This official WooCommerce addon makes it easy to apply these effects to your pages. Even better - the addon gives you auto-caching, image resizing and SEO optimization as part of the dedicated WooCommerce features.

With free new versions regularly released, your products will always look gorgeous with Magic Zoom.

Increase engagement and conversions with super-crisp zoomed images of your products

Increase conversions by as much as 9%

Bigger and better product images can raise conversions as much as 9%. That's why we created Magic Zoom - to help get the most from your WooCommerce website.
Increase conversions by as much as 9%

Improve download speed

Faster page loading is just a toggle away. Simply enable the Magic Zoom lazy-loading feature to download images on request instead of on page load. Also, our SEO-friendly URLs will help Google index your images, for even more search visitors.

Fully responsive

Magic Zoom has been refined for all size of screen. It works perfectly on desktops, laptops, tablets and mobile devices, including fast touchscreen response. All browsers are supported too - both now and in the future.

Put it anywhere

Magic Zoom will be automatically enabled on all products pages. Enable it on other pages too - category pages, popular blocks, search results - it's your choice.

All WooCommerce versions supported

This beautiful WooCommerce image zoom plugin instantly works on most WooCommerce themes. But we never rely on luck, so if it doesn't work immediately, tell our friendly support team and they'll fix it for you in just 24 hours.
All WooCommerce versions supported

Make Magic Zoom your own.

Customize it yourself now

Zoom experience
How to zoom image
Zoom activation trigger
Position of zoom window
How to switch between thumbnails?
Expanded view
How to zoom image in expanded view
How to show expanded view
When and how to activate zoom in expanded view.

"I've been using magictoolbox code almost from the beginning. It is well done, imaginative, and compact. I've tried plenty of other image handlers but none are as good a value as these and I highly recommend them."
Wayne Eskridge,

We've got you covered

Money back guarantee

30-day money back guarantee if you are not 100% satisfied.

Free Support

30 minutes free technical support for all customers. You can buy extra support if you need.

Instant Download

Download your product immediately after payment. Pay by credit card, PayPal or bank transfer.

Free updates

Enjoy 12 months of free updates. After that, new versions are available at 80% discount.

Customer reviews

  Rating: 5.0 (8 reviews)
Seamless Transition and Outstanding Support: A Five-Star Experience!
Ever since I discovered this plugin, it has brought me nothing but satisfaction. It's not only beautiful and elegant but also highly customizable. I made the transition from Magento to WooCommerce seamlessly, and the fact that I could continue using my license was simply incredible.

One outstanding aspect that I absolutely love is the top-notch customer support. The quality of assistance provided is excellent. I highly recommend this plugin to anyone seeking a seamless and delightful experience.

I've had nothing but positive encounters, making it a must-have for anyone in the market. Trust me, you won't be disappointed!

En la última actualización el soporte es de primera muchas gracias.


Excellent Support
Most of the time the support Department makes us decide whether or not to buy a plugin, this is the case. Thank you.

La mayoría de las veces el Departamento de soporte nos hace decidir si comprar o no un plugin, este es el caso. Gracias.


Excellent Support
The support was great and quick! I highly recommend the plugin. It works very well!


Excellent Support
Great plugin. I had a few customisation issues but the support team were quick to respond and very thorough. Highly recommened!


Solid and powerfull
The plugin works very well and the support is great.

Teo Bousios

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Other WooCommerce plugins

Try our other great image effects!


  • Magic Zoom plugin for WooCommerce admin configuration page
  • Add a watermark to your product images thanks to Magic Zoom plugin for WooCommerce
  • Add zoom effects to WooCommerce category pages thanks to Magic Zoom plugin


  1. Download the Magic Zoom plugin for use with WooCommerce WordPress plugin (free and fully functional demo version).
    (If you don't use the WooCommerce plugin, please use our standard WordPress plugin for content.)
  2. Upload Magic Zoom plugin for Jigoshop in WordPress admin area Upload the zip file via your WordPress admin area.
  3. Activate Magic Zoom plugin for WooCommerce in the Plugins menu of WordPress.
  4. The demo version is now installed!
  5. WooCommerce plugin for Magic Zoom settings page Customize the Magic Zoom plugin how you wish via Dashboard > Plugins > Magic Zoom for WooCommerce > Settings.
  6. Activate Magic Zoom plugin for WooCommerce for Product & Category pages Magic Zoom can be enabled on Product & Category pages.
  7. Scroll thumbnail images on your WooCommerce product page Activate Magic Scroll to enjoy organised thumbnails on your product page: Plugins > Magic Zoom for WooCommerce > Settings > 'Product page' tab > Scroll thumbnails > Select 'Tick' > Save changes.
  8. Add video to your WooCommerce product page with Magic Zoom plugin A popular feature is to display product images & video. Do this via: WooCommerce > [Your product] > 'Product videos' tab > Enter your video url(s) > Save change.
  9. Buy Magic Zoom To upgrade your free and fully functional trial version of Magic Zoom (which removes the "Trial version" text), buy Magic Zoom and overwrite following file with the same one from your licensed version:


Multiple images

Swapping between many images is already a standard feature in Magic Zoom. But if you have lots of images, the page can look complicated.

Make your thumbnails look slick and organised with Magic Scroll for WooCommerce. It neatly contains the images adds arrows to slide between them. Example:

  1. Simply activate Magic Scroll on the Magic Zoom options page.
  2. To remove the "Please upgrade" text, buy a license and overwrite the wp-content/plugins/mod_woocommerce_magiczoom/magiczoom-woocommerce/core/magicscroll.js file with that from your licensed version.

Combine zoom & video

WooCommerce users now receive 2 tools in 1: image zoom & video!

Product videos offer potential customers a clear demonstration of any product. Conveying an incredible amount of information very quickly. Videos are proven to increase likelihood to buy, spend longer on your site and spend more per order.

It's time to stand out from the competition and turn potential customers into actual customers.

  1. Make sure Magic Zoom is installed on your WooCommerce store.
  2. Open an existing product or create a new one.
  3. Add video & image zoom effects to WooCommerce product pages with Magic Zoom plugin Scroll down to 'Product videos' tab > Enter video url(s) > Save change.
  4. Video(s) appear on product page as a product thumbnail Refresh web page > Video(s) appear as thumbnails on product page.
  5. That's it!

Combine zoom & spin

To spin some images and zoom others (like the example above), you can install both Magic Zoom and Magic 360.

  1. Install the WooCommerce module for Magic Zoom.
  2. Install the WooCommerce module for Magic 360.
  3. Create a new product or open an existing one.
  4. Upload your zoom images via the 'Images' section. Upload your 360 spin images via the 'Magic360' section.

Variable products

Magic Zoom + Product Videos for WooCommerce
Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce
Magic Zoom + Product Videos for WooCommerce
Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce
Magic Zoom + Product Videos for WooCommerce
Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce
Magic Zoom + Product Videos for WooCommerce
Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce Magic Zoom + Product Videos for WooCommerce

Black Maroon Obsidian Seaweed

Do your products come in different colours or styles?

By default, WooCommerce offers a 'variable' product type which means products can have variations.

Each variation may have one image which is shown when variation is changed on the product web page.

For retailers using the popular plugin WooCommerce Additional Variation Images, each product allows multiple images be assigned. The whole gallery (not only main image) updates when variation is changed.

Magic Zoom supports both default WooCommerce variable and WooCommerce Additional Variation Images plugin out of the box.

Live demos

WooCommerce image zoom benefits

What do customers want more than anything else? Free shipping, choice of delivery date, discounts for being loyal? Yes, yes & yes. But before all that, they want to see what they're buying. That's where we come in. This WooCommerce image zoom delivers each shopper with a fabulous close-up view of your products.

Why choose Magic Zoom?

With other WooCommerce zoom plugins available, why should you install Magic Zoom? There are many reasons...

Whether you're using variable products to show different colours/sizes or not, Magic Zoom works on every single product image. Switch effortlessly between the main image and thumbnails too with the knowledge that every product image will be viewed in clear detail.

Magic Zoom is also compatible with other WooCommerce plugins and themes. If you come across one that isn't, we'll fix any issues. Just get in touch and let us know.

Flexibility is key

This may sound too good to be true. But it gets better. Magic Zoom works on both product and category pages. With their own Settings page, you can have a magnify effect appear on product pages, whilst having a zoom effect on category pages. That's not all. You can also choose different settings for mobiles devices. Check out the Settings pages for yourself. With over 40 effects to choose from (including zoom size, mode & captions), Magic Zoom will fit perfectly within the design of your store.

Organise your image thumbnails

If you're struggling with multiple thumbnails spreading down your web page & want to keep them neatly organised, activate Magic Scroll (image carousel). We know scrolling thumbnails is a popular feature on product pages, the demo version of Magic Scroll is included on all our WooCommerce zoom plugins. Simply go to: Dashboard > Plugins > Magic Zoom for WooCommerce > Click 'Settings' > 'Scroll thumbnails' option > Select 'tick' > Save settings. And as a Magic Zoom customer you'll receive a £10 discount off your Magic Scroll license. Pay only £19 (normally £29).

You can also select where your thumbnails appear: top, bottom, left or right of your main feature image. Whichever looks best for your product page layout.

It's all about design

Not only does this WooCommerce zoom look drop-dead gorgeous, it's been refined to perfection for touchscreens. Whether on a mobile or tablet, your on-the-go shoppers will see crisp, clean zooms any time, any place, anywhere. It's responsive. It's retina-ready. It has custom icons and touch/swipe, double-tap behaviour. Go ahead and try it on your iPad, iPhone and Android devices.

Download. Install. Enjoy.

That's how easy it is to use Magic Zoom on your WooCommerce site.


Thanks for trying Magic Zoom on your WooCommerce site! What did you hope Magic Zoom could do? How can we improve it? Let us know, we're always improving our tools based on customer feedback.

  1. Go to the Plugins menu of WordPress > 'Magic Zoom for WooCommerce' plugin > Click 'Deactivate'.
  2. Once page has refreshed, go back to 'Magic Zoom for WooCommerce' plugin > Click 'Delete' > Click 'Yes, delete these files'.
  3. Magic Zoom is now uninstalled.


  1. Can I add a watermark to my images?

    Yes! Enter the location of your watermark image on your server in the 'Watermark image path' field. This can be found on the 'General' tab of the Settings page.

    (Note: Watermark feature only available when 'Use Wordpress images' option is disabled.)

  2. Does Magic Zoom support retina screens?

    Yes! Retina images are served for all your products. Your WooCommerce customers will enjoy the high-def quality.