Your WP site is a gold mine. Just reveal it!

Pioneering image zoom for 8 years.

  • Use lazy loading for customers with slow connection.
  • Save data with on-hover initialisation.

Features | Watch video | Download

  • Wordpress 4.x
  • Wordpress 3.x
  • Wordpress 2.x
  Rating: 5.0 (3 reviews)

WordPress image zoom plugins can reveal outstanding detail in your pictures. Hover over an image and see a beautiful close-up version of it.

Perfectly designed for all devices, Magic Zoom is responsive and mobile-optimized. It automatically scales images to fit every users' screen.

This sleek WordPress zoom plugin can be installed in just 2 minutes. Keep the default options or adjust up to 56 settings to achieve the exact look you want.

Magic Zoom is fast, lightweight and does not require jQuery. It uses pure JavaScript for a smooth, sophisticated experience on any page or post.

Even better, you can zoom AND enlarge images, with Magic Zoom Plus. Complete indulgence for your visitors.

Key features

New versions support

All versions of WordPress are supported (Wordpress 4.x, Wordpress 3.x, Wordpress 2.x). We update our modules as soon as a new version of WordPress is released.

SEO friendly

Magic Zoom supports SEO Friendly URLs. Vital for website high ranking in search engines.


Magic Zoom is responsive out of the box. Essential for multi-device adaptation.

Web settings

Say goodbye to manual configuration. Customize settings instantly using Magic Zoom Settings page.

jQuery compatibility

Magic Zoom requires no jQuery, 3rd party library or framework. Magic Zoom is completely compatible.

Custom themes support

If Magic Zoom doesn't work immediately on your site, email us and we'll add support for your theme (free of charge).

One-off payment

Pay once and the Magic Zoom license is yours forever.

Live demos


  • Magic Zoom plugin for WordPress admin configuration page


  1. Download the Magic Zoom plugin for WordPress (free and fully functional demo version).
  2. Upload Magic Zoom plugin for WordPress in WordPress admin area Either upload it via your WordPress admin area. Or unzip the file on your computer and upload the magiczoom folder via FTP to /wp-content/plugins/, keeping the file and folder structure intact.
  3. Activate the plugin in the 'Plugins' menu of WordPress.
  4. The demo version is now installed! To add zooming to any image, create a shortcode. See detailed steps below.

  5. Buy Magic Zoom To upgrade your free and fully functional trial version of Magic Zoom (which removes the "Trial version" text), buy Magic Zoom and overwrite following file with the same one from your licensed version:


Video guide

Thanks to Magic Zoom's shortcode, adding image zooms to your WordPress website is effortless:

Create a zoom

Thanks to Magic Zoom's shortcode functionality, image zooms can be inserted easily on any page or post of your WordPress website. To add Magic Zoom with no coding whatsoever, simply choose where you want your zoom effect to go.

  1. Click shortcodes in the WordPress admin panel Click Magic Zoom > Shortcodes.
  2. Click Add shortcode to create your image zoom Click Add shortcode.
  3. Upload large images to be zoomed Enter Name > Go to: Main image and/or Gallery images sections > Upload your main image and gallery images. (If you only want to show gallery images, ignore 'Main image' section).
  4. Save your new image zoom Click Save and close.
  5. Open a post or page in WordPress > Place cursor where you want to insert image zoom.
  6. Insert image zoom into your WordPress page or post Click Magic Zoom icon > Select name of image zoom you want to insert.
  7. Magic Zoom shortcode appears on your WordPress page or post Magic Zoom shortcode will appear on your page.
  8. Magic Zoom works instantly on your WordPress page or post Preview page to see zoom working on web page.
  9. Create and add as many image zooms to your WordPress site. Enjoy!


Customize all zooms together or separately. The choice is yours!

  1. Customize all image zooms throughout your WordPress website Customize all zooms throughout your WordPress website in a couple of clicks:

    Go to: Plugins > Magic Zoom > Settings.
  2. Customize specific zooms only on your WordPress website Each zoom can be customized individually directly in the shortcode:

    Go to: Magic Zoom > Shortcodes > [your shortcode] > Click 'Use custom settings' > Click 'locked icon' > Select new setting > Save changes.

Combine zoom & video

WordPress users now receive 2 tools in 1: image zoom & video!

Including videos as part of your image gallery has never been easier!

  1. Make sure Magic Zoom is installed on your WordPress site.
  2. Open existing shortcode or create a new one.
  3. Add video & image zoom effects to WordPress pages with Magic Zoom plugin Go to 'Gallery images' section > Click 'Add video' button.
  4. Add YouTube & Vimeo videos to image gallery Enter YouTube or Vimeo video url > Click 'Add' > Save change.
  5. Video(s) appear as part of image gallery as a thumbnail Refresh web page or insert shortcode into page/post > Video(s) appear as thumbnails on WordPress page.
  6. That's it!

Detailed description

If you're looking to create a free website or blog, chances are you're using the WordPress platform. With millions of users, WordPress strives on its ease of use. That's why our WordPress image zoom plugin is easy too.

Since 2009, our Magic Zoom WordPress plugin has gone from strength to strength. Showing the tiniest details of an image in a zoom window is only the beginning. Its current top features allow any visitor using any device, to experience gorgeous zooms. Its responsive nature means your images will be viewed as you intended & fit perfectly with any WordPress responsive theme.

What's more, Magic Zoom works effortlessly on computers & handheld devices. If a screen size is smaller than the zoom window, your visitor will automatically be shown an internal zoom so they don't miss out on any intricate detail.

Magic Zoom works by linking a small image on your web page to a large image which creates the detailed zoom effect. Add a MagicZoom class to the mix & you're good to go. Don't worry if coding's not your thing. All you need to know is how to copy & paste.

Thanks to the simple interface of WordPress, uploading this image plugin takes just a few clicks using the 'Plugins' section on your Dashboard. Our Development dudes have designed Magic Zoom to look stunning immediately, so no need for customizations.

But what if you what to change how Magic Zoom looks? You can. The Magic Zoom Settings page offers over 20 options. Since our faithful Magic Magnify tool was merged with Magic Zoom, a popluar choice is to change from a zoom window appearing when you hover an image to a magnify effect. Easy enough to do. Again, just takes a few clicks and all your images will be instantly updated.

Speaking of images, make sure your large images are large. There's nothing worse for a visitor than hovering an image for more insight only to be shown exactly the same image, or something only slightly bigger. They want in-depth detail, so use big images. Any large image that is 1200+ pixels width will look amazing. And your visitors will thank you for it.

So, whether you're a WordPress beginner or are an experienced web developer creating amazing looking WordPress sites, Magic Zoom can be as easy or as advanced as you like. Download the free trial from this page and see how Magic Zoom can instantly enhance the look & feel of your website.


Thanks for trying Magic Zoom on your WordPress site! What did you hope Magic Zoom could do? How can we improve it? Let us know, we're always improving our tools based on customer feedback.

  1. Delete Magic Zoom code from your content.
  2. Go to the Plugins menu of WordPress > 'Magic Zoom for WordPress' plugin > Click 'Deactivate'.
  3. Once page has refreshed, go back to 'Magic Zoom for WordPress' plugin > Click 'Delete' > Click 'Yes, delete these files'.
  4. Magic Zoom is now uninstalled.

Customer reviews

  Rating: 5.0 (3 reviews)
Excellent support
Excellent plugin and excellent support. Very impressed.


Speedy and helpful!
Very fast reply and solved the problem straight away. Thanks!

Hayley Hunter,

Quest For Art
We use Magic Zoom for Wordpress in about 7 websites - part of Quest For Art. Its easy to implicate and easy to use. The result is magnificent.

Diederik DM,

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