Magic Magnify™

Magic Magnify™ is a Flash zoom tool. The elegant effect uses a magnifying-glass to show close-up detail of the product on hover:

Nike running shoe

Try more examples or create your own.

Go one better with Magic Magnify Plus™.


  • Clean – only 2 lines of HTML required.
  • Easy – no knowledge of Flash or JavaScript needed.
  • Customise – change the shape, colors, magnifier to suit your website.
  • Accessible – works even if JavaScript is disabled (large image opens as link).

Magic Magnify™ can be used on any website, CMS, ecommerce site, shopping cart or blog.

Browser compatibility

Magic Magnify™ works in all modern browsers and many old ones too.

  •  Chrome
  •  Internet Explorer 6-9
  •  Firefox
  •  Safari
  •  Opera


Q Is there a limit to the large image size?

A Flash has an image size limit of 2880px (width or height). If your large image is larger than 2880px (very unlikely!) the Flash zoom magnifies the wrong part of the image. To prevent this, resize your images to 2880px or less.

Q What is the optimal size for the images?

A As a general rule, Magic Magnify™ works well if the large image is between 2 and 3 times larger than the small image. A small image of between 300px and 600px width tends to work well. Start by creating a large image 2.5 times larger than your small image. Then try making it bigger/smaller and test it to see how it feels.

Q What file size should my images be?

A Compress your images as much as possible while maintaining good quality. The smaller the file size of your images, the faster they will download. For JPEGs, 30% to 70% quality normally works best. For small images with few colors, try PNG instead of JPEG.

Version history

Magic Magnify™ version 4.0
November 12, 2010 – Major release, including new features:

  • Faster loading;
  • Single SWF for each image;
  • Lower CPU usage;
  • Shadow/glow effects;
  • Pulse/fade-in effects;
  • Custom magnifier shapes;
  • Full image zoom;
  • 2 new lense images;
  • Change multiple images on click/mouseover;
  • Dissolve/cross-fade thumbnails;
  • Mouse wheel changes magnifier size;
  • Blur/transparent effects for main image;
  • Hide mouse option;
  • Option to simulate large images from small ones;
  • Callback function for mouse click.

Magic Magnify™ version 3.1
June 25, 2009 – New features:

  • Pause magnifier on click;
  • SWF scales with the browser;
  • Minor tweaks.

Magic Magnify™ version 3.0
January 7, 2009 – Loads of new features including:

  • Multiple image support;
  • Custom magnifier image;
  • Custom borders;
  • Ability to stop/start magnification;
  • Disable autostart option;
  • Optional click to URL;
  • Load time reduced even further;
  • Specify width and height separately.

Magic Magnify™ version 2.0
February 19, 2008 – Changed the code for the HTML page to remove embedded JavaScript and make the code AAA accessible. Implementation is now even easier too.

Magic Magnify™ version 1.0
December 1, 2007 – Name changed to Magic Magnify™.

Lucky Flash Magnifier version 1.0
August 19, 2006 – Lucky Flash Magnifier is launched. It is a Flash zoom script that uses a mix of Flash and JavaScript to let users hover over any image and see it in much greater detail. Cross browser (Firefox, Internet Explorer, Opera, Safari). Lean code. HTML and XHTML compliant. Customisation effects.


1 site license £29 Buy now
5 sites license £98 Buy now
10 sites license £175 Buy now
Unlimited license £399 Buy now
Bundled license £899 Buy now
Installation service (optional) £29

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