Magic Toolbox Customers

Your WP site is a gold mine. Just reveal it!

Pioneering image zoom for 8 years.

  • Use lazy loading for customers with slow connection.
  • Save data with on-hover initialisation.

The most powerful WordPress image zoom available

Supported Versions

  • Wordpress 6.x
  • Wordpress 5.x
  • Wordpress 4.x
  • Wordpress 3.x
  • Wordpress 2.x
  Rating: 5.0 (8 reviews)

Works on these pages

  • Manual install elsewhere

Relied upon by WordPress store owners, Magic Zoom has been the professional choice since 2006 for gorgeous on-hover image zooming effects.

This official WordPress addon makes it easy to apply these effects to your pages. Even better - the addon gives you auto-caching, image resizing and SEO optimization as part of the dedicated WordPress features.

With free new versions regularly released, your products will always look gorgeous with Magic Zoom.

Increase engagement and conversions with super-crisp zoomed images of your products

Increase conversions

Reveal the high-quality of your products, so customers know why your goods are the best. A beautiful zoom into big product images can increase your conversions (and get you more Google traffic too, with SEO-friendly URLs).
Increase conversions

Refined for all screens and browsers

Magic Zoom is refined for all types of screens and browsers. Images are responsive and support touch-gestures on mobile phones and tablets, so every user will be satisfied, regardless of their device.

Helpful support

Your success is important to us. If you encounter any issues with our Image Zoom for WordPress plugin - we're always there to help. Contact us and we'll swiftly solve any issue you might have.
Helpful support

Easily customised

Use internal zoom, external zoom, quick-preview and image magnifier to create the perfect style for your site. It is a simple way to raise yor profile and boost conversions. Adjust the plugin options easily and quickly from its very own settings page.

Make Magic Zoom your own.

Customize it yourself now

Zoom experience
How to zoom image
Zoom activation trigger
Position of zoom window
How to switch between thumbnails?
Expanded view
How to zoom image in expanded view
How to show expanded view
When and how to activate zoom in expanded view.

"I've been using magictoolbox code almost from the beginning. It is well done, imaginative, and compact. I've tried plenty of other image handlers but none are as good a value as these and I highly recommend them."
Wayne Eskridge,

We've got you covered

Money back guarantee

30-day money back guarantee if you are not 100% satisfied.

Free Support

30 minutes free technical support for all customers. You can buy extra support if you need.

Instant Download

Download your product immediately after payment. Pay by credit card, PayPal or bank transfer.

Free updates

Enjoy 12 months of free updates. After that, new versions are available at 80% discount.

Customer reviews

  Rating: 5.0 (8 reviews)
I could not be happier with Magic Zoom and the team behind it. I had an issue (that was not from the plug in programme but from my website) and the team solve it, very fast and 100% result.
I highly recommend but mostly I recommend the Team behind it. Superb product, superb support and all of this in a best for value money!!!
THANK YOU! (6 stars!)

Thanos Antonelos,

Fantastic response
We needed Magic Zoom to work with BuddyPress profiles and custom coding was provided without charge within minutes of my providing access. Great product and amazing support.

Mick Page,

Excellent Support and Plugin !!
Super plugin and excellent support !!
Help and response very fast !! Very responsive on problem solving.
Top support !! Many thanks to Igor :)


Great plugin!
Wow ! That's great plugin


Very Good
very good plugin, and fast support if needed


Submit your review

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Other WordPress plugins


  • Magic Zoom plugin for WordPress admin configuration page


  1. Download the Magic Zoom plugin for WordPress (free and fully functional demo version).
  2. Upload Magic Zoom plugin for WordPress in WordPress admin area Either upload it via your WordPress admin area. Or unzip the file on your computer and upload the magiczoom folder via FTP to /wp-content/plugins/, keeping the file and folder structure intact.
  3. Activate the plugin in the 'Plugins' menu of WordPress.
  4. The demo version is now installed! To add zooming to any image, create a shortcode. See detailed steps below.

  5. Buy Magic Zoom To upgrade your free and fully functional trial version of Magic Zoom (which removes the "Trial version" text), buy Magic Zoom and overwrite following file with the same one from your licensed version:


Video guide

Thanks to Magic Zoom's shortcode, adding image zooms to your WordPress website is effortless:

Create a zoom

Thanks to Magic Zoom's shortcode functionality, image zooms can be inserted easily on any page or post of your WordPress website. To add Magic Zoom with no coding whatsoever, simply choose where you want your zoom effect to go.

  1. Click shortcodes in the WordPress admin panel Click Magic Zoom > Shortcodes.
  2. Click Add shortcode to create your image zoom Click Add shortcode.
  3. Upload large images to be zoomed Enter Name > Go to: Main image and/or Gallery images sections > Upload your main image and gallery images. (If you only want to show gallery images, ignore 'Main image' section).
  4. Save your new image zoom Click Save and close.
  5. Open a post or page in WordPress > Place cursor where you want to insert image zoom.
  6. Insert image zoom into your WordPress page or post Click Magic Zoom icon > Select name of image zoom you want to insert.
  7. Magic Zoom shortcode appears on your WordPress page or post Magic Zoom shortcode will appear on your page.
  8. Magic Zoom works instantly on your WordPress page or post Preview page to see zoom working on web page.
  9. Create and add as many image zooms to your WordPress site. Enjoy!


Customize all zooms together or separately. The choice is yours!

  1. Customize all image zooms throughout your WordPress website Customize all zooms throughout your WordPress website in a couple of clicks:

    Go to: Plugins > Magic Zoom > Settings.
  2. Customize specific zooms only on your WordPress website Each zoom can be customized individually directly in the shortcode:

    Go to: Magic Zoom > Shortcodes > [your shortcode] > Click 'Use custom settings' > Click 'locked icon' > Select new setting > Save changes.

Combine zoom & video

WordPress users now receive 2 tools in 1: image zoom & video!

Including videos as part of your image gallery has never been easier!

  1. Make sure Magic Zoom is installed on your WordPress site.
  2. Open existing shortcode or create a new one.
  3. Add video & image zoom effects to WordPress pages with Magic Zoom plugin Go to 'Gallery images' section > Click 'Add video' button.
  4. Add YouTube & Vimeo videos to image gallery Enter YouTube or Vimeo video url > Click 'Add' > Save change.
  5. Video(s) appear as part of image gallery as a thumbnail Refresh web page or insert shortcode into page/post > Video(s) appear as thumbnails on WordPress page.
  6. That's it!

Image zoom plugin benefits

If you're looking to create a free website or blog, chances are you're using the WordPress platform. With millions of users, WordPress strives on its ease of use. That's why our WordPress image zoom plugin is easy too.

Since 2009, our Magic Zoom WordPress plugin has gone from strength to strength. Showing the tiniest details of an image in a zoom window is only the beginning. Its current top features allow any visitor using any device, to experience gorgeous zooms. Its responsive nature means your images will be viewed as you intended & fit perfectly with any WordPress responsive theme.

What's more, Magic Zoom works effortlessly on computers & handheld devices. If a screen size is smaller than the zoom window, your visitor will automatically be shown an internal zoom so they don't miss out on any intricate detail.

How an image zoom works

Magic Zoom works by linking a small image on your web page to a large image which creates the detailed zoom effect. Add a MagicZoom class to the mix & you're good to go. Don't worry if coding's not your thing. All you need to know is how to copy & paste.

Thanks to the simple interface of WordPress, uploading this image plugin takes just a few clicks using the 'Plugins' section on your Dashboard. Our Development dudes have designed Magic Zoom to look stunning immediately, so no need for customizations.

Customize your image zoom

But what if you what to change how Magic Zoom looks? You can. The Magic Zoom Settings page offers over 20 options. Since our faithful Magic Magnify tool was merged with Magic Zoom, a popluar choice is to change from a zoom window appearing when you hover an image to a magnify effect. Easy enough to do. Again, just takes a few clicks and all your images will be instantly updated.

Use large images

Speaking of images, make sure your large images are large. There's nothing worse for a visitor than hovering an image for more insight only to be shown exactly the same image, or something only slightly bigger. They want in-depth detail, so use big images. Any large image that is 1200+ pixels width will look amazing. And your visitors will thank you for it.

Download the free trial

So, whether you're a WordPress beginner or are an experienced web developer creating amazing looking WordPress sites, Magic Zoom can be as easy or as advanced as you like. Download the free trial from this page and see how Magic Zoom can instantly enhance the look & feel of your website.


Thanks for trying Magic Zoom on your WordPress site! What did you hope Magic Zoom could do? How can we improve it? Let us know, we're always improving our tools based on customer feedback.

  1. Delete Magic Zoom code from your content.
  2. Go to the Plugins menu of WordPress > 'Magic Zoom for WordPress' plugin > Click 'Deactivate'.
  3. Once page has refreshed, go back to 'Magic Zoom for WordPress' plugin > Click 'Delete' > Click 'Yes, delete these files'.
  4. Magic Zoom is now uninstalled.