Magic Touch™

Zoom in to inspect images in beautiful detail. Click or scroll your mouse:

Try more examples. Add it to your website with only 2 lines of code!


Light users, free for all

10,000 zooms, expires each month
Advert in corner of zooms
1GB storage

Professionals, buy a bundle

No adverts
No expiry date
100GB storage
+ SSL, watermark, custom logo,
speed-guarantee, and more...

Sign Up Now
Zooms Price
20,000 $29
100,000 $79
500,000 $249
2,000,000 $599
10,000,000 $1,999
50,000,000 $8,999
  • One zoom is counted per zoomable image that the user interacts with.
  • Pay as you go, no sign-up fee, no termination fee, cancel at any time.

How it works

Watch the video to see how Magic Touch™ works!

Magic Touch™ uses JavaScript and Flash. All the files and images that make it work are served from our servers.

The first visitor to the page triggers Magic Touch™ to fetch and prepare your large image for zooming. Hundreds of small images (called "tiles") are created to allow the incredibly fast and deep zoom. It takes 12 seconds on average to prepare the very first zoom, then all future zooms load within 1 second.

Service Level Agreement

We aim for Magic Touch™ to be available 100% of the time and we commit to providing it 99.9% of the time (see the terms and conditions). Our performance is directly related to the uptime that AWS provides. The AWS goal is to be "indistinguishable from perfect", although on the rare occasion downtime has occurred.

Even if Magic Touch™ goes down, your images will still be served, thanks to the way it references images. Your server will serve them instead of AWS (the only difference is that the zoom won't work).

Choose your plan

Paid plans have these extra features:

  • Serve zooms over SSL (secure connections).
  • Personalise your zooms by adding your own logo.
  • Protect your images with a watermark.

The Free Plan allows 10,000 branded zooms per month. The Magic Touch™ logo is shown in the top right corner. If you exceed 10,000 zooms, Magic Touch will stop working. If you need more than 10,000 zooms, you can buy zooms.

Increase conversions

After you add Magic Touch™ to your ecommerce store, your conversions (the percentage of visitors that buy something) should increase. Measure it yourself by doing an A/B split test on your website - compare a page with Magic Touch™ versus a page without it. Then tell us your results!

Zooming into an image gives such incredible detail to the user that it boosts their confidence in the quality of your products. Overcoming quality concerns is a big factor in making sales online. Magic Touch™ works like Google Maps and Yahoo Maps - people are familiar with these zoom features. Try it on your site.

Browser compatibility

Magic Touch™ works in the following browsers:

  •  iOS
  •  Android
  •  Chrome
  •  Internet Explorer 6+
  •  Firefox
  •  Safari
  •  Opera


Q What image formats are supported?

A You can use JPEG and PNG images.

Q How do I update a cached image in Magic Touch™?

A Magic Touch™ caches images to serve them quickly. If you change an image, there are 4 ways to update it:

  1. Find the image in your admin area and delete it.
  2. Change the image file name e.g. bike.jpg to bike2.jpg.
  3. Change the width or height of the small image. For example, change this:
    <a href="big.jpg"><img src="small.jpg" width="250" height ="166"></a>
    to this:
    <a href="big.jpg"><img src="small.jpg" width="249" height ="166"></a>
  4. Add GET parameters to the images URLs. For example, change this:
    <a class="MagicTouch" href="big.jpg"><img src="small.jpg" width="250" height ="166"></a>
    to this:
    <a class="MagicTouch" href="big.jpg?123"><img src="small.jpg?123" width="250" height ="166"></a>

Version history

Magic Touch version 4.1
September 7, 2012 - refinements to the JavaScript version, plus improvements across the board:

  • Tap to zoom in and double tap to zoom out.
  • Click to zoom in and double click to zoom out.
  • Faster zooming.
  • Faster dragging.
  • Supports mouse as well as touches on touch devices simultaneously.
  • Now works in Opera on Android.
  • Faster load, with 10kb smaller magictouch.js file.
  • Further JPEG optimization of image tiles, for faster loading.
  • Faster and better statistics in your Magic Touch control panel.

Magic Touch version 4.0
August 16, 2012 - New JavaScript version launched for iPad/iPhone and Android devices. Magic Touch™ automatically uses Flash when available and JavaScript when not.

Magic Touch version 3.0
May 10, 2011 - Extremely fast initialization; completely rewritten backend that is faster and more scalable; new support for CMYK images, transparent PNG, transparent GIF; error message displays if there is a processing issue; no 403 errors during first load; debug mode; new improved API; highlight current thumbnail; fewer server requests; more statistics; delete individual images.

Magic Touch version 2.2
January 13, 2010 - loads on DOM ready; faster initialization time.

Magic Touch version 2.1
November 24, 2009 - faster load time; animated loading icon; 8 new button themes.

Magic Touch version 2.0
November 19, 2009 - print feature; smoothing on drag; dissolve effect when switching images; thumbnails in full-screen; faster zooming; zoom uses the highest resolution cached images; supports up to 50 zooms per page; option to customize each image individually.

Magic Touch version 1.4
September 25, 2009 - small image now shows throughout loading process.

Magic Touch version 1.3
August 6, 2009 - new watermark feature; tiles load during drag; save image on right click.

Magic Touch version 1.2
June 12, 2009 - new full-screen feature; speed improvements.

Magic Touch version 1.1
May 26, 2009 - switch between multiple images.

Magic Touch version 1.0
April 28, 2009 - official launch, out of beta.

Magic Touch beta
February 27, 2009 - beta version launches.