Click or scroll your mouse
or choose zoom level
Click to switch
between multiple images
Photo 1 Photo 2 Photo 3 Photo 4
Update image using API:

Bandwidth allocation

Control how Magic Touch™ initializes & loads images. Choose to activate on page load or on request.

SEO friendly

Magic Touch™ supports SEO Friendly URLs. Vital for website high ranking in search engines.

jQuery compatibility

Magic Touch™ requires no jQuery, 3rd party library or framework. Magic Touch™ is completely compatible.

Custom themes support

If Magic Touch™ doesn't work immediately on your site, email us and we'll add support for your theme (free of charge).

Every browser. Every device.

Firefox Chrome IE Safari Opera

Not only refined for every browser,
optimized for every touch-screen device too.

Devices supported by Magic Toolbox tools and modules Operation systems supported by Magic Toolbox tools and modules

How it works

Watch the video to see how Magic Touch™ works!

Magic Touch™ uses JavaScript and Flash. All the files and images that make it work are served from our servers.

The first visitor to the page triggers Magic Touch™ to fetch and prepare your large image for zooming. Hundreds of small images (called "tiles") are created to allow the incredibly fast and deep zoom. It takes 12 seconds on average to prepare the very first zoom, then all future zooms load within 1 second.


Light users, free for all

10,000 zooms, expires each month
Advert in corner of zooms
1GB storage

Professionals, buy a bundle

No adverts
No expiry date
100GB storage
+ SSL, watermark, custom logo, speed-guarantee, and more...

Zooms Price
10,000 per month Free
20,000 $29
100,000 $79
500,000 $249
2,000,000 $599
10,000,000 $1,999
50,000,000 $8,999

Service Level Agreement

We aim for Magic Touch™ to be available 100% of the time and we commit to providing it 99.9% of the time (see the terms and conditions). Our performance is directly related to the uptime that AWS provides. The AWS goal is to be "indistinguishable from perfect", although on the rare occasion downtime has occurred.

Even if Magic Touch™ goes down, your images will still be served, thanks to the way it references images. Your server will serve them instead of AWS (the only difference is that the zoom won't work).

Choose your plan

Paid plans have these extra features:

  • Serve zooms over SSL (secure connections).
  • Personalise your zooms by adding your own logo.
  • Protect your images with a watermark.

The Free Plan allows 10,000 branded zooms per month. The Magic Touch™ logo is shown in the top right corner. If you exceed 10,000 zooms, Magic Touch™ will stop working. If you need more than 10,000 zooms, you can buy zooms.

Increase conversions

After you add Magic Touch™ to your ecommerce store, your conversions (the percentage of visitors that buy something) should increase. Measure it yourself by doing an A/B split test on your website - compare a page with Magic Touch™ versus a page without it. Then tell us your results!

Zooming into an image gives such incredible detail to the user that it boosts their confidence in the quality of your products. Overcoming quality concerns is a big factor in making sales online. Magic Touch™ works like Google Maps and Yahoo Maps - people are familiar with these zoom features. Try it on your site.

Installation service
Our tools are easy to configure yourself. Alternatively, hire us to setup your tool exactly how you want it.
30-day money back guarantee if you are not 100% satisfied. Learn more
Free Support
30 minutes free technical support for all customers. You can buy extra support if you need. Got a question? Get support!
Instant download
Download your product immediately after payment. Pay by credit card, PayPal or bank transfer.
Free updates
Enjoy 12 months of free updates. After that, new versions are available at 75% discount.
Happy customers

September 7, 2012
Refinements to the JavaScript version, plus improvements across the board:
  • Tap to zoom in and double tap to zoom out.
  • Click to zoom in and double click to zoom out.
  • Faster zooming.
  • Faster dragging.
  • Supports mouse as well as touches on touch devices simultaneously.
  • Now works in Opera on Android.
  • Faster load, with 10kb smaller magictouch.js file.
  • Further JPEG optimization of image tiles, for faster loading. * Faster and better statistics in your Magic Touch™ control panel.

April 16, 2012
New JavaScript version launched for iPad/iPhone and Android devices. Magic Touch™ automatically uses Flash when available and JavaScript when not.

May 10, 2011
Extremely fast initialization; completely rewritten backend that is faster and more scalable; new support for CMYK images, transparent PNG, transparent GIF; error message displays if there is a processing issue; no 403 errors during first load; debug mode; new improved API; highlight current thumbnail; fewer server requests; more statistics; delete individual images.

January 13, 2010
Loads on DOM ready; faster initialization time.

October 24, 2009
Faster load time; animated loading icon; 8 new button themes.

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