About Us

Magic Toolbox is making the web a more beauiful and engaging place.

Our image tools give anybody with 5 minutes the power to create gorgeous effects on their websites, with zoom, enlarge, 360° and slideshow features.

Each tool enables web designers to create amazing user experiences with their high resolution images, leading to better conversion, higher sales and lower returns.

Founded by four web and UX experts in January 2006, Magic Toolbox serves over 20,000 customers in 140+ countries, including the worlds top 3 retailers: Wal-Mart, Carrefour and Tesco.

Headquartered in London (UK), the team works across 3 continents and 8 cities including London, Manchester, Oxford, Kyiv, Kharkiv, Singapore, Kuala Lumpur and Vancouver.

Leadership team

Jake Brumby
CEO

Heading up the business, Jake is responsible for strategy and business development. He began his web career in 1999 when founding his first web agency, later acquired by Fresca and then British Telecom. He led teams creating sites and apps for Coca-Cola, Mars and Virgin among others.

Oleksiy Krivoshey
CTO

Leading our managed service division, Oleksiy is the super-architect behind Magic Zoom™, launched as our first tool in March 2006. He modelled the JavaScript framework on which our tools are built, created the lightening fast Magic Touch™ and is the mastermind behind our expanding SAAS offering.

Alex Krasnov
CIO

JavaScript guru Alex is responsible for all the lovely new features in your tools. His team of coding and UX experts spend weeks testing and optimising their code for all browsers and platforms before release. Alex created Magic Thumb™, the new Magic 360™ and the awesome Magic Zoom Plus™.

Igor Shugurov
COO

We call him “Igor the Prolific” because he never rests. Having created the original versions of Magic Magnify™, Magic 360™ and Magic Touch™, Igor now heads up our module team, responsible for creating and maintaining our horde of 300+ modules for super-easy installation.